Insights: Cyrius Bytes

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Our Services

We create powerful digital assets and activities that inform, motivate, and engage

  • Thinkers.
  • Creators.
  • Designers.
  • Techies.
  • Planners.
  • Writers.
  • Composers.
  • Doers.
  • Thinkers.
  • Creators.
  • Designers.
  • Techies.
  • Planners.
  • Writers.
  • Composers.
  • Doers.

At Cyrius we know that every client has their own unique set of needs and objectives, so we get to the heart of your communications and business challenges to create the right solutions for your target audience and business goals.

Got a project you’d like to chat about? We can help you cut through the complexity and amplify your impact with a few simple tips.

Strategic Marketing Advice

Marketing Workshops & Audits

The single most important step of the audit process is to take stock of where you are right now. A Digital Footprint, Brand and Performance Audit, along with in-person or online workshops, digital whiteboards and SEO research and reporting, sets everything up for success.

  • Branding & digital marketing
  • Audit think tanks & deep dives
  • Advertising & outreach
  • Customer service
  • Marketing collateral
  • Customer service
  • Team workshops
  • Client & stakeholder engagement

Analysis & Insights

Interpreting complex web data becomes easier with experience. We know why traffic dipped here or peaked there. We collect the stats we need, to paint a picture of your position. We use those insights gained through understanding the data to make the most informed strategic decisions.

  • Traffic analysis & insights
  • Navigation data
  • Organic & paid search analysis
  • Conversions, goals & user journeys
  • Competitor analysis

Marketing Strategies & Plans

Armed with the insights gained from the workshops and data, we can now chart a course of action with you that aligns with your budget. Check our production services below; Design, Creative, Web and Technical. These comprise a large proportion of the strategy execution.

  • Marketing strategies
  • Marketing & communications planning
  • Campaign creation & implementation
  • Social media, TV & radio campaigns
  • Retargeting campaigns

Performance Digital Marketing

Paid access to customers online provides opportunities for many businesses and organisations. We optimise your online advertising spend, keep up with Google and Meta’s updates/features, and use incoming data to fine tune your campaigns, harness organic activity and maximise results.

  • Digital audit & strategy
  • Analytics tracking review
  • Analytics custom report generation
  • Google My Business review
  • Google Ads search campaign review
  • Google Ads display campaign review
  • Search Engine Optimisation (SEO) reporting
  • SEO recommendation (Organic Search)
  • Meta (Facebook/Instagram) review
  • Consultation
  • Detailed monthly reporting

Organic Digital Marketing

Your digital footprint can always be bigger and stronger; reputation, traffic, and sales. Search Engines are networking tools, using AI to connect people & information. Curating your information across your online ecosystem controls what you feed the algorithms. That’s how you rank well.

  • On-site optimisation
  • Content marketing
  • Link building
  • Local SEO (Google My Business)
  • Technical SEO optimisation (load speed, user experience)
  • Landing pages
  • Conversion tracking
  • Navigation pathways
  • Functionality optimisation

Strategic Communications

We develop media relationships and create PR opportunities to amplify your message. Get your brand noticed by influencers. Become a thought leader. Reach your audience through a multitude of media channels, with publicity, reputation management and public affairs.

  • Content marketing
  • Crisis communications
  • Media relations
  • Public Relations (PR)
  • Research and stakeholder engagement
  • Strategic partnerships, corporate, community & cross-promotional relationships
  • Retargeting campaigns

Design & Creative Services

Concepts, Strategy & Campaigns

We’ll craft a compelling ‘big idea’ and design language that captivates your audience, evokes emotion, and prompts action. Ensuring a cohesive theme, it will resonate through all campaign messages, calls to action, communication channels, collateral, and target audiences.

  • Logos and brand persona
  • Headline messaging
  • Brand pillars
  • Brand tone and voice
  • Tagline messaging
  • Key visuals
  • Visual identifiers
  • Visual themes & styling

Graphic & Digital Design

We design visually striking, data-informed visual communication to engage your audience. Our expert designers craft compelling assets that embody your brand and deliver your message, helping you make your mark in your sector with consistency, clarity and visual appeal.

  • Digital & traditional design
  • Conceptual design
  • Graphic & Digital design (UX-UI)
  • Website design & development
  • eDM & email marketing
  • Brochures
  • Newsletters
  • e-Books
  • e-Presentations
  • Interactive PDFs
  • Promotions
  • Banner ads
  • Vehicle signage
  • Vinyl banners
  • Infographics
  • Direct mail
  • MS Office document design

Social Media Content & Design

In today’s social-media landscape, your brand’s integrity needs control. Our team creates templates and custom designs for reels, posts, and written content that resonates with your audience. We’ll boost brand success by fine-tuning your social media strategy for optimal engagement.

  • Social media audit
  • Content strategy & content plan
  • Creative design of templates
  • Content creation
  • Social media management
  • SEO services

Copy & Content Creation

As AI copywriting tools become overused, human-centred communication stands out from the noise. Our copywriting is designed for generating leads and engagement. We create compelling communication that speaks to your audience, captures their interest, and prompts action.

  • Copywriting & editing
  • Content creation
  • Wordsmithing & proofreading
  • Blogging
  • Articles & newsletter content
  • Rich content development
  • Ghost Writing (eg CEO messages, interviews, blog posts and books)
  • Reconciliation Action Plans (RAP)
  • Modern Slavery Statements (MSS) and other ESG materials
  • Press releases

Video, Audio & Motion Graphics

From sizzle reels, how-to videos, bespoke interviews & blogs to promotional content, jingles and soundtracks, our experienced team collaborates with you to create dynamic sound, and eye-catching vision that conveys your message effectively. We provide everything from concept to post-production.

  • Video shoots
  • 2D & 3D animations
  • Scriptwriting
  • On or off-site photography
  • Directing
  • Design elements
  • Editing & post-production
  • Voiceovers
  • Songwriting & production
  • Jingles
  • Backing tracks
  • Interviews
  • Podcasts/vodcasts
  • Live streaming

Brand & Corporate Identity

A logo that projects your brand well distinguishes you from competitors, but your brand is so much more than your logo. Our team will design a logo and create your whole brand, complete with style guide, brand assets and collateral. Maintain brand integrity with Cyrius.

  • Brand audit, research, discovery & development
  • Brand refreshment & rebranding
  • Brand architecture & guidelines
  • Brand launch & roll-out
  • Brand strategy

Website & Technical Services

Website, App Design & Build

Ensure your website or app captivates potential clients. Let it drive business, engage customers, and assert your brand’s dominance. Cyrius delivers tailored websites and app solutions to your business. Specialising in WordPress, Shopify, Squarespace, WebFlow, and more.

  • Consultation
  • Functional audit
  • Wireframing & Figma
  • UX/UI audit
  • Design, redesign & reskinning
  • Content optimisation
  • Development
  • Custom feature development
  • E-commerce integration
  • Accessibility compliance
  • Security audits & enhancements
  • Analytics setup & monitoring
  • Training & support for client teams
  • Ongoing maintenance

Web Maintenance & Rescue

Our tailored website maintenance services reduce costly reconstructions from hacking and vulnerabilities. Our monthly support ensures consistent performance and security. We also have a seasoned team rescuing websites from outdated systems, providing reliable hosting solutions, and addressing legacy issues.

Rescue

  • 3rd party website rescues
  • DNS management & configuration
  • Recovery & reclamation
  • Data protection, security & migration
  • SEO preservation & enhancement
  • Intellectual property & ownership clarification

Maintenance

  • Monthly updates: features & functionality
  • Security & responses
  • Performance, speed testing & responsiveness
  • Backup & disaster recovery
  • Spam management
  • Cloud services & advice
  • 404 errors & server redirects
  • Content management
  • Consulting & troubleshooting

eCommerce & LMS Solutions

Cyrius recommends (and develops in) a range of powerful eCommerce/LMS solutions, mostly subscription-based platforms, like Shopify, WooCommerce and custom systems. Combined with a marketing strategy, today’s affordable systems can meet many people’s eCommerce and LMS needs.

  • Development
  • Integration
  • Digital marketing automation
  • Advice on solutions & strategy
  • Implementation
  • Managing 3rd party tools, apps, & plugins

Website Hosting

We offer comprehensive website dedicated hosting and management services, providing everything you need for a successful online presence. From staging your website to technical configuration, live monitoring, daily back-ups, and cybersecurity, we’ve got you covered.

  • Set up & configure hosting
  • Tech support & troubleshooting
  • Back-up & restore
  • Updates & upgrades
  • File management
  • SSL certificates
  • Dedicated server management
  • Rescue from legacy platforms
  • Cybersecurity

Domain Management

Your domain name is a crucial representation of your brand. Register and secure it with us, and we’ll provide ongoing management support. Our team advises on finding and registering new domain names, resolving historical domain-related issues, transfer, sale, DNS configuration and renewals.

  • Advice on domain names & domain name issues
  • Check your domain options & availability
  • Register your domain name
  • Domain name management
  • DNS management & control
  • Domain name brand & trademark protection
  • Domain name rescue & transfer from unwanted legacy services

CRO & Technical SEO

Conversion Rate Optimisation (CRO) and Search Engine Optimisation (SEO) involves a broad range of interacting factors. Data analysis highlights where customer experience can be improved, while technical SEO ensures maximum visibility and higher ranking for your targeted search terms.

  • Improved SEO results
  • Lower acquisition costs
  • Increase revenue per visitor
  • Advice & testing
  • Develop strategies for improving sales conversions
  • How to acquire more customers & grow your business
  • Address the ever-changing technical requirements of SEO, as search technology evolves & changes
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Cyrius local & offshore teams

The right specialists for your projects

At Cyrius, we pride ourselves on our unique blend of talent and expertise that spans across the globe. Our local team, based right here in our community, brings a deep understanding of the local market, culture, and customer behaviours, ensuring that our campaigns are highly relevant and impactful.

Complementing our local expertise, we have partnered with a dedicated offshore team that brings diverse perspectives and a broad range of skills. This team, servicing clients like ours across the Asia Pacific, excels in delivering innovative solutions and high-quality results, ensuring that all aspects of our marketing strategies meet the highest standards.

Our local and off-shore teams are able to collaborate harmoniously or work independently, depending on the nature of each project. This flexibility gives our clients the best of both worlds – local insights and a global talent pool.

Got a project?

We cater for all types of project budgets, so we’d love to hear from you.

How we  work

Cyrius uses a creative process that include initial consultation and ideation to project execution and delivery as below.

We analyse & plan

Preparation & intention

  • Preparation: Understand the client's goals, target audience, and unique selling propositions. Gather all necessary information, including brand guidelines, market research, and client preferences.
  • Intention: Define the project's purpose, objectives, and key performance indicators (KPIs). Develop a clear understanding of the client's expectations and establish a strategic direction for the project.

We outline & scope

Incubate & lock down

  • Incubation: Brainstorm ideas and concepts. Explore various creative directions and potential solutions. Develop a preliminary outline of the project scope, including deliverables, timelines, and resource requirements. Consider feasibility, technology, and potential challenges.

We design & story-tell

Compose & illuminate

  • Compose: Create a detailed design concept based on the outlined scope. This involves developing visual elements, layouts, and user experiences. Define the creative direction, including colour schemes, typography, and imagery.
  • Illuminate: Craft a compelling narrative or story around the design. Communicate the brand message effectively through visual and written elements. Ensure that the design aligns with the overall storytelling strategy.

We execute

Highlight & amplify

  • Highlight: Implement the approved design and development plan. Bring the creative elements to life through coding, graphic design, and multimedia production. Pay attention to details and ensure consistency across various platforms and devices.
  • Amplify: Optimize the project for maximum impact. Use various digital marketing channels to amplify the reach and engagement. Implement SEO strategies, social media campaigns, and other relevant tactics to enhance visibility.

Solve & review

Verify & audit

  • Verification: Conduct thorough testing to identify and resolve any issues, ensuring that the project meets quality standards. Test the functionality, performance, and user experience across different devices and browsers.
  • Solve: Address any challenges or discrepancies found during testing. Make necessary adjustments to optimise performance and user satisfaction.
  • Review: Evaluate the project against the initial goals and KPIs. Collect feedback from the client and end-users. Analyse the success of the project and identify areas for improvement in future projects.

Our structured approach helps ensure a comprehensive and effective process for delivering high-quality digital creative projects for our clients