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Your website often serves as the first point of contact/portal between your organisation and potential clients or customers. This digital front door not only needs to welcome visitors but also provide a reliable, informative, and pleasant user experience.
Regular testing of all forms on your website, such as contact forms, sign-up sheets, and feedback surveys, is essential to ensure they are functioning correctly. A form that fails to submit properly can frustrate users and lead to lost opportunities. The ‘success’ message, autoresponders and alerts to your internal team are very important to check. Similarly, all internal and external links should be checked to ensure they are not broken. A link that leads nowhere or to the wrong page can damage the trust and reliability of your site.
Keeping the content of your website up to date is not just about refreshing the look and feel; it’s about maintaining accuracy and relevance. This includes updating the news section, blog posts, and particularly the personnel and team information. Changes in staff and company structure should be reflected to keep visitors informed about who is who in your organisation.
As laws and regulations change, your website’s compliance documents, such as privacy policies and legal disclaimers, must be updated to reflect these changes. Regular reviews will help protect your organisation from legal issues and ensure transparency with your users, fostering trust.
Favicons, the small icons that appear in browser tabs, are small but vital elements of your brand’s digital presence. Ensuring these icons are present and rendered correctly across different browsers enhances brand recognition. Similarly, regular checks for broken or improperly displayed images are essential as they can severely detract from the user experience and your site’s professional appearance.
A thorough review of your website should also focus on the overall user experience. This includes assessing the site’s navigation, load times, responsiveness on various devices, and accessibility. Ensuring a seamless experience across all devices not only improves usability but also helps in retaining visitors and converting them into customers or followers.
Regular testing and maintenance might seem like a daunting task, but they are essential for ensuring that your website accurately represents your organisation. By keeping every component—from the backend processes like form submissions to frontend elements like images and content—functioning perfectly, you guarantee a positive experience for every visitor. This not only bolsters your organisation’s brand but also supports business growth by improving customer satisfaction and engagement.
Think of regular website maintenance not as a chore, but as a critical investment in your organisation’s future and a crucial strategy for digital success.
If you would like a thorough review of your website by a team who has been doing this for almost 30 years, please contact us to arrange an initial overview assessment.
