Master Builders Australia (MBA) sought to rebrand its Women in Building publication into an inclusive, engaging career resource for a diverse workforce. The goal was to modernise the content, align it with MBA’s broader identity, and ensure accessibility for students, career advisors, and industry stakeholders.

Cyrius revamped the handbook with clear, inclusive language, structured layouts, infographics, and custom illustrations. Real-world case studies highlighted career pathways, while a digital-friendly format improved accessibility across devices. Bold typography and dynamic visuals enhanced engagement.

The 138-page handbook was widely distributed to schools, TAFE institutions, and career centres, generating strong online engagement and thousands of downloads. Social media promotions further expanded its reach. Praised for its clarity and design, the publication now serves as a key tool for workforce development, positioning MBA as a leader in industry education.