If you’ve been focusing solely on Google, now is the time to ensure your business listings are accurate on Bing and to take advantage of the unique offerings it provides, and reach an increasing proportion of users who don’t use Google.

The Rise of Bing

While Google still holds a significant portion of the search engine market, Bing has been making steady gains. Factors contributing to Bing’s growth include its integration with Windows devices, advancements in artificial intelligence, and partnerships with other tech companies. For example, Bing powers search functionalities for platforms like Yahoo and AOL, extending its reach beyond its own domain.

The introduction of AI-driven features, such as image and voice search, has also enhanced Bing’s user experience. These innovations attract a growing number of users who are looking for more intuitive and efficient ways to search the web.

Why This Matters for Your Business

An increase in Bing’s user base means a larger audience that could be searching for your products or services. Neglecting this platform might result in missed opportunities to connect with potential customers. By ensuring your business information is accurate and up-to-date on Bing, you improve your chances of appearing in search results, maps, and local listings.

Moreover, competition on Bing is generally less intense than on Google. This lower competition can lead to better visibility and higher click-through rates for your business. It’s an avenue worth exploring, especially if you’re looking to maximise your online marketing efforts without significantly increasing your budget.

Taking Advantage of Bing’s Offerings

1. Claim Your Business on Bing Places
   Similar to Google My Business, Bing Places for Business allows you to claim and manage your business listing. Fill out all the necessary information, including your address, phone number, hours of operation, and photos.
2. Optimise for Bing SEO
   While many SEO practices overlap between Google and Bing, there are some differences. Bing places more emphasis on keywords in page titles and meta descriptions. Make sure your website content is optimised accordingly.
3. Utilise Bing Ads
   Bing Ads can be a cost-effective way to reach a new audience. The platform often has lower cost-per-click rates compared to Google Ads, providing a better return on investment for your advertising dollars.
4. Engage with Unique Features
   Bing offers unique features like visual search and integration with social media platforms. Leveraging these can set your business apart from competitors who are not using these tools.

Bing’s gradual increase in market share is a development that business owners should not overlook. By proactively managing your presence on Bing, you can tap into a growing segment of internet users, enhance your online visibility, and gain a competitive edge. Start by reviewing your business listings on Bing Places and consider incorporating Bing Ads into your marketing strategy.

Embracing Bing’s offerings now can position your business for greater success in the digital landscape. Don’t miss out on the opportunities that come with this expanding platform—ensure your business shines wherever potential customers might find you. Contact Cyrius to see how we can help you take advantage of Bing’s increasing market share.