Online Strategy
A Website, no matter how good, is limited in its worth without a marketing strategy. A lot of people think that “if we build it, they will come”. While this is true to some degree, it is only part of the big picture. People will stumble across a Website – even the least successful sites manage to get a trickle of traffic.
The difference is in the cumulative and exponential effects of a multi-pronged strategy.
- Websites tell stories.
- Websites generate ideas.
- Websites make people think.
- Websites get people talking.
- Websites allow people to participate.
- Websites let people do things.
- Websites make money.
Understanding the internet, network science and online society enables us to develop successful strategies. A Website is not an island – it is a hub of communication, both on and off line. People come to a site from many places and for many reasons. Our job is to identify and optimize the means by which your site will be visited, and to elicit the desired response from those visitors.
