ePR - Electronic Public Relations

75% of the entire population of Australia uses the Internet. Just like you are reading this very webpage, chances are that the people you want to communicate with are surfing the Web for information.

Think about how you use the Internet. You Google, follow links, read reviews, recommendations and testimonials. You might even post questions in Forums, email questions to Website owners, subscribe to newsletters to receive regular updates and information.

This is what your customers are doing.

ePR is what you need to reach these people. You need to be turning up in the surfing activities of your customers exactly how the sites you are visiting are turning up for you. Your information should be arriving in their in-boxes the same way you are currently receiving other people’s news.

Cyrius utilizes a cost-effective multi-pronged strategy to get your public relations message out there. Using a combination of Search Engine Optimization, link building, content creation and delivery, email newsletters, research and development of electronic distribution channels, we will put your story in front of your target audience.

Investing in ePR gets results. Traditional advertising is a one-off spend with limited effect. ePR reaches across the world and generates interest in all kinds of ways.

What do you want to achieve? Cyrius ePR can help.

Online communications for the benefit of Public Relations. If done properly, the impact of e-Public Relations can be wide-ranging and very successful for the company who undertakes such a strategy.

In today's media climate, all journalists, reporters, writers and reviewers use the Internet to find stories, conduct research and seek out opinions from industry leaders. ePR puts your company squarely in their sights.

The role of e-PR:

  • Informing the public about the company's activities,
  • Building the position of the company as an authority in its industry,
  • Building links back to the company Website,
  • Attracting journalists, writers, bloggers and associates to request articles, information and press releases,
  • Utilizing tried and tested persuasion methods to motivate potential clients into action.

The co-ordination between the organization and the public and the public and the organization, through interactive dialogue.

The forms of e-PR are:

  • Net communications
  • Forums and Blogs and lists
  • E-Newsletters
  • Web-based media services – e.g. Electronic magazines (e-zines), radio - TV stations
  • On-line press room: Media only section of the web site or dedicated site
  • On line article Websites
  • Automated spidering of articles and content to be fed into auto-generated links and Websites.
  • Viral marketing
 

e-Marketing starts with eMail

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Our very own email program allows you to easily contact your customers. Response rates of up to 40% have been recorded by simply sending a personalized email and saying "g'day"

 

Internet = Opportunity

Are you optimized for the networked world? Whatever you are doing, you can do better.

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Not sure yet?

Please feel free to check out our portfolio, where you can see first-hand how we work, and what we can do for you.

 

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Sunbeam Foods

SUNBEAM FOODS Pty Ltd was established in 1926 and originally named Co-operative Dried Fruit Sales Pty Ltd. The Company was formed by three packing companies, Mildura Co-operative Fruit Company Ltd, Irymple Packing Pty Ltd and Sarnia Packing Pty Ltd who recognised that the Sales and Marketing of Australian Dried Fruit required specialised knowledge and focus.

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Data Warehousing Services Australia

DWSA's clients include some of the largest companies in Australia, and they rely on us to collect trillions of pieces of information from every imaginable source, store it, organize it and ultimately allow it to be presented in ways that allow unparalleled business insight.

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Open Access

Open Access provide products, technology and solutions for integrated network audio and emergency communication systems throughout Australia and South East Asia. Primary markets include rail, air and bus transport, roadways, transitways and tunnels, mining, emergency and protective services.

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Global Safety Solutions & Management

GSSM is a leading Australian manufacturer of personal protective apparel that is covered under AS4602. This standard covers all our safety garments including: vests, rainwear, outwear, jackets, shirts and overalls.

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Helium Studios

Helium Studios provides premium photography services for family portraits, weddings and special events. They combine years of experience with state-of-the-art studio facilities, and the latest cutting-edge digital imaging techniques, to produce results of the highest quality possible in today's competitive market.

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Innotek Australia

Innotek are the Australia/New Zealand regional distributor for Radio Systems Corporation - world leaders in the design and manufacture of innovative pet products designed to provide freedom and convenience for your pet.

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The Halogen Group

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